At the Academy of Art of Macerata he improved his artistic qualities, but it was through his following Architecture studies that he turned to the industrial design; due to his formative experience this discipline became a synthesis of the cultural-artistic education with technical-university knowledge.
When he finished his studies , in 1990 , he started a strict collaboration with several companies of bathroom fittings, table collections, lighting and furnishing.
He designed the methacrylate collection for Castagnari bathroom mod. Giada , the E. Coveri "Loto" table collection , Bernardi "ceramic and brass" lamps, Heron-TDA shower cubicles.
He took part to different exhibitions: 1992 "Creativity" Delf Olanda; 1993 "Habita" Parigi, Amsterdam, Basilea traveling exhibition; 1994 "If Industrial Forum Design" Hannover; 1994 "Mettere In Luce" Verona.
His collections reveal his continuous research of mixture between tradition and contemporary values.
He dislikes excesses, he looks for shape essentiality and for a lasting design , that doesn't fall victim to temporariness; his design has to be bound to its origins and to be taken as a "made in Italy" cultural product.
Since 1995 he's been registered and recognized as Product Design from A.D.I…
In 1997 he was called to teach courses and stages at the faculty of Architecture Politecnico in Milan for university courses in industrial design, he also gave some lectures at the Academy of Art in Rome and qualifying courses in many other schools.
For Urbinati he designed the LEMM and WAVE Collections.